A Membership-Driven Automotive Platform Built to Scale
Race Auto Cave is a one-of-a-kind automotive lifestyle club offering premium amenities including a race simulator lounge, professional-grade cleaning bays, golf simulator access, and private event space. The in-person experience was polished and high-end.
The digital experience was not.
There was no system in place to manage memberships, process recurring payments, or promote bookings online. The club operated on a paid membership model, but lacked the infrastructure to support automation or growth.
They did not need a brochure website.
They needed an operational engine.
The Need
Race Auto Cave required a platform capable of:
Managing recurring monthly memberships
Upselling premium add-ons like simulator time or detailing bay access
Processing payments securely
Allowing members to manage accounts
Promoting bookings online
Reflecting the exclusivity and energy of the brand
This was not just about design. It was about commerce.
Without a digital system, staff were manually managing member communication, payment logistics, and booking coordination. That model does not scale.
They needed:
Automation
Recurring billing
Member access control
Clear product structure
Conversion-focused design
The Solution
MMG built a full-service membership platform using MonsterWP with a custom-configured WooCommerce engine at its core.
Subscription Architecture
We architected a subscription system that allows users to:
Join as members online
Select membership tiers
Add premium services
Manage billing
Upgrade or modify plans
Stripe integration powers recurring billing, while WooCommerce subscription extensions handle tier management and access control.
Members can manage their accounts without staff intervention.
Product and Booking Structure
Each core feature of the facility received its own structured landing page:
Race simulator lounge
Detailing bays
Golf simulator
Private event space
These pages clearly communicate benefits, pricing, and booking pathways.
We implemented booking flows for hourly rentals and created custom WooCommerce product types to reflect the club’s flexible offerings.
This ensures the site functions as a true commerce system, not just a marketing site.
Design Language and Experience
The platform was built mobile-first, with a bold and masculine design language aligned to the automotive lifestyle.
Visual hierarchy emphasizes:
Exclusivity
Performance
Energy
Premium amenities
The experience mirrors the physical space.
Backend Stability and Scalability
Built on MonsterWP, the platform includes:
Managed hosting
Security monitoring
Daily backups
Performance optimization
Ongoing support
This ensures stability during peak booking periods and promotional campaigns.
The Result
Race Auto Cave now runs its entire front-end membership operation through its website.
Membership signups are automated.
Recurring billing is seamless.
Add-on purchases are structured.
Bookings are streamlined.
Internal staff save time. Administrative friction has been reduced.
Members experience a polished, intuitive platform that reinforces brand quality.
Built for Expansion
The new system positions Race Auto Cave to:
Add new membership levels
Launch seasonal promotions
Expand facility offerings
Increase recurring revenue
Scale without operational bottlenecks
Customer feedback has been overwhelmingly positive, especially regarding ease of use and overall polish.
This is not just a website.
It is a revenue infrastructure system.
View Race Auto Cave’s website today!

