An inside look at how MonsterWP was created and why the old model had to go.
Alright Brad, let’s start with the obvious. You’ve been in digital for over 20 years. Agencies, enterprise work, Fortune 500, dozens and dozens of awards. And now you launch MonsterWP at $299 per month. Are you trying to burn down the industry that fed you?
Laughs. I’m not burning it down. I’m fixing it. Although burning it down sounds better.
For years, I watched the same pattern. Businesses paying ten, twenty, thirty thousand dollars for websites. Waiting months. Then paying again for updates, hosting, maintenance, “urgent fixes.”
The model wasn’t designed for the business owner. It was designed for the agency’s billing structure.
MonsterWP is not rebellion. It’s correction.
So what was the moment you decided something had to change?
It wasn’t one moment. It was a hundred conversations, watching the landscape change pre-AI, and forecasting what AI was going to do to it.
Small business owners telling me, “I paid for this site, and now I’m afraid to ask for changes because I’ll get another invoice.”
That’s insane.
Your website should not feel like a luxury car lease.
It should feel like electricity. Stable. Managed. Predictable.
That’s where the $299 model came from.
Let’s talk value. Critics might say, “You get what you pay for.” What are they missing?
They’re missing structure.
MonsterWP isn’t cheap because it’s low quality. It’s affordable because we removed inefficiency.
We productized the infrastructure.
Custom Elementor build. Managed hosting. Daily backups. Security monitoring. Unlimited edits. SEO-ready architecture.
All wrapped in a predictable monthly system.
We don’t make money on chaos. We make money on scale and process.
That’s the difference.
Be honest. Are you cannibalizing your own agency model?
Yes. And intentionally. I’m “burning” it down.
The old agency model relies on large upfront projects and ongoing maintenance retainers. It creates friction.
MonsterWP removes that friction.
And here’s the twist. It actually strengthens the rest of the business.
Because once a client trusts their infrastructure, they are ready for real growth work.
SEO. GEO. AEO. Paid media. Automation.
Instead of arguing over website invoices, we’re talking about revenue.
That’s a better conversation.
You’ve benefited from traditional agency economics for years. Isn’t this risky?
It would be risky if the market wasn’t already changing.
AI builders are exploding. DIY tools are everywhere. Clients are questioning value.
You either evolve or get replaced.
MonsterWP is evolution.
It gives clients the speed and affordability they expect today, with the stability and expertise they actually need.
Let’s push further. Are you afraid big platforms could copy this?
Big platforms can copy pricing. They can’t copy care.
MonsterWP isn’t just a builder. It’s managed infrastructure backed by a real team.
When something breaks, you call us.
When you want to grow, we plug into your marketing.
That’s ecosystem, not software.
So what’s the real mission here?
Three things.
If a business saves thousands on unnecessary web expenses, that money can go into ads, hiring, expansion, product development.
We are not reducing value. We are reallocating capital.
That’s the real disruption.
Last question. In one sentence. What is MonsterWP?
It’s the new golden standard for managed WordPress infrastructure.
Low cost. High output. Zero drama.
It was built to eliminate waste.
Traditional web design charged for complexity.
MonsterWP charges for stability.
And when your website stops being overhead, it becomes leverage.
If your current website feels fragile, expensive, or stressful, it’s time for a different model.
Custom design.
Managed infrastructure.
Unlimited edits.
Starting at $299 per month.
Stop funding broken systems.
Start building with the new standard.
View our packages and launch your site the smarter way.
Launching a WordPress website involves far more than installing a theme. Discover the hidden complexity behind hosting, security, SEO, and performance—and why managed infrastructure matters.
Avoid DIY website headaches: learn about hidden costs, security risks, lost leads, missed SEO, and how managed WordPress solutions maximize growth.