Mission University is expanding its global health programs, university partnerships, and NGO collaborations across multiple countries.
To support this growth, the organization needed more than a visual refresh. It required a website capable of guiding four distinct audiences through clear, structured pathways while reinforcing its long-term strategic direction.
This rebuild focused on alignment, clarity, and scalability.
Mission University serves four primary audiences, each with unique goals and decision points.
Students needed a simple way to understand programs, compare options, and apply.
Universities required structured academic alignment and clarity around clinical rigor.
NGOs needed defined expectations, partnership roles, and student readiness details.
Donors wanted transparent options for directed giving and clear impact communication.
The existing digital presence did not provide separate, well-defined journeys for these groups. Navigation created friction. Messaging was not structured around intent. Growth required a more intentional framework.
Mission University partnered with MMG to build a digital foundation capable of supporting expansion across programs, partnerships, and global locations.
MMG led a full buyer-journey redesign centered around a four-circle model connecting global healthcare shortages to students, universities, NGOs, and donors.
The project included navigation restructuring, content rewriting, page reorganization, and the creation of dedicated pathways for each audience.
A new sitemap was developed around the four buyer journeys. Navigation was reorganized to prioritize Apply Today and Donate Now, reducing friction and clarifying next steps.
Each audience now follows a structured path aligned with their specific goals.
Program sequencing was redesigned around depth and progression:
Service learning
Research
Online course
This creates clarity for prospective students while maintaining academic credibility for partner institutions.
Location pages were expanded to include:
Detailed descriptions
Partner information
Field photography
Success stories
Upcoming expansion sites
This strengthens both search visibility and donor confidence.
A structured donation experience was implemented, allowing donors to contribute through location-specific and project-specific pathways.
The result is greater transparency and clearer impact alignment.
The new site reflects Mission University’s warm orange, teal, and navy identity through a unified visual system.
Imagery focuses on student fieldwork and global partnerships, reinforcing mission and authenticity.
Internal linking and cross-page teasers were implemented to increase engagement time and improve search performance.
Content structure supports traditional search, generative discovery, and long-term organic visibility.
Future interactive map functionality is planned through phased implementation to support ongoing expansion.
MMG also organized internal workflows to allow Mission University’s team to support ongoing copy updates, testimonials, and social integration while development progressed.
Mission University now operates on a growth-ready digital framework that reflects its mission and supports its expanding global footprint.
Students see programs clearly and understand how to begin.
Universities experience a polished, academically aligned partnership pathway.
NGOs gain clarity around expectations and hosting processes.
Donors can make directed, meaningful contributions with confidence.
The redesign positions Mission University to scale partnerships, increase applications, grow donations, and support 2026 program momentum.
Strategy, content, design, and technical planning were integrated into one cohesive system.
This is not simply a website redesign.
It is a digital platform designed to advance Mission University’s goals worldwide.
If you would like the next version to lean more academic, more donor-focused, or more performance-driven, I can adjust tone and structure accordingly.
Launching a WordPress website involves far more than installing a theme. Discover the hidden complexity behind hosting, security, SEO, and performance—and why managed infrastructure matters.
Avoid DIY website headaches: learn about hidden costs, security risks, lost leads, missed SEO, and how managed WordPress solutions maximize growth.