Berry Law, a nationally recognized law firm dedicated to serving veterans, engaged Monstrous Media Group to streamline its VetInjury.com microsite.
Originally built as a focused conversion tool, the site had expanded into a multi-page experience that diluted its purpose and slowed performance. With Google selecting Berry Law for its Enhanced Conversions pilot, the firm required a rapid, high-precision redesign.
The objective was clear: consolidate the experience into a single high-converting landing page, improve performance, and ensure accurate tracking of high-value calls and conversions within days.
VetInjury.com needed to function as both:
A conversion test environment
A data engine for national digital consolidation
The previous multi-page microsite created friction. Users encountered unnecessary navigation, slower load times, and diluted calls to action. In high-stakes legal marketing, especially for veteran injury representation, clarity and speed are critical.
Berry Law needed:
A streamlined single-scroll experience
Improved mobile usability
Persistent call-to-action visibility
Accurate Enhanced Conversion tracking
Behavioral analytics validation
Technical documentation for scaling
The timeline was compressed. Execution had to be fast and exact.
MMG rebuilt VetInjury.com as a single high-performance landing page under the MonsterWP infrastructure.
Every decision was made around speed, clarity, and conversion precision.
The new design emphasized:
Mobile-first layout
Single-scroll structure
Persistent “Call Now” CTAs
Clear legal positioning
Veteran-focused imagery
The goal was simple: reduce clicks, reduce confusion, increase calls.
Given Berry Law’s participation in Google’s Enhanced Conversions pilot, precision tracking was critical.
MMG implemented:
Google Enhanced Conversion tags via Tag Manager
Full GA4 validation
Hotjar behavioral QA
Event-based tracking confirmation
Conversion data now feeds directly into Google Ads in real time, improving optimization and campaign intelligence.
To support both user experience and advertising efficiency, we:
Reduced page weight
Optimized asset delivery
Improved Core Web Vitals
Ensured rapid mobile load times
The new landing page performs significantly faster than the previous microsite structure.
For veteran legal representation, trust signals matter.
We enhanced:
Veteran-focused imagery
Clear credibility indicators
Direct messaging clarity
Structured content hierarchy
The site now communicates authority immediately while maintaining a respectful, service-driven tone.
Because this project served as a pilot environment, MMG also delivered:
Technical documentation
Post-launch QA support
Ongoing data validation
This ensured that performance data would inform Berry Law’s upcoming national consolidation strategy.
The new VetInjury.com landing page delivers a faster, clearer path to conversion.
Mobile engagement improved.
Page load performance increased.
Call visibility strengthened.
Enhanced Conversion data began flowing directly into Google Ads.
Beyond immediate performance gains, the project now serves as a blueprint for Berry Law’s national digital expansion.
Insights from this landing page are informing the consolidation of:
JSBerryLaw.com
PTSDLawyers.com
into a unified, high-performance legal platform.
Legal marketing is competitive. Veteran representation requires clarity and precision. When landing pages are bloated or fragmented, performance suffers.
Berry Law now operates with:
A streamlined conversion engine
Validated Enhanced Conversion tracking
Mobile-first performance
Real-time optimization capability
A scalable foundation for national expansion
This was not just a redesign.
It was a strategic legal marketing infrastructure upgrade.
If you would like the next case study to lean more data-driven, more enterprise-technical, or more aggressive from a competitive positioning standpoint, I can tune the tone accordingly.
Visit the Berry Law Vet Injury Website Today
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